2SLGBTQIA+ Advocacy, Social Justic, Consumer Awareness, Pride & Representation, Ethical Branding, Corporate Accountability Chris Farias 2SLGBTQIA+ Advocacy, Social Justic, Consumer Awareness, Pride & Representation, Ethical Branding, Corporate Accountability Chris Farias

Rainbow Washing: All the Colors, None of the Support

Rainbow washing happens when companies use 2SLGBTQIA+ imagery to profit off Pride without actually supporting the community. This blog breaks down how to spot performative allyship, the stats behind corporate hypocrisy, and how to support brands that give back.

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