Why Leading With Your Values Attracts the Right People
In today’s business world, authenticity isn’t optional—it’s essential. Whether you're an entrepreneur, a brand, or a creative professional, putting your values front and center isn’t just about making a statement. It’s about attracting the right people, building trust, and creating meaningful, long-lasting relationships.
Why Defining Your Values Matters
When you make your values clear, you set the foundation for the kind of people and businesses you want to work with. Your values act as a natural filter, drawing in those who align with your mission and weeding out those who don’t. This isn’t about exclusion—it’s about clarity. Working with like-minded clients, collaborators, and teams leads to more fulfilling and successful partnerships.
For example, I was in a client meeting recently when the CEO confidently stated they were doubling down on diversity, equity, and inclusion (DEI). That’s when it became clear: when you lead with your values, you don’t just open doors—you put yourself in the rooms where you truly belong.
The Power of Standing Firm in Your Beliefs
My unwavering commitment to inclusivity means there is no place for trans/homophobia, racism, sexism, or ableism in my work or the spaces I create. I unapologetically support women’s and trans rights, including access to reproductive healthcare and gender-affirming care as basic human rights.
Black Lives Matter. All Black Lives Matter.
When you stand firm in what matters, you naturally attract the right people—those who respect your mission and want to build something meaningful with you. And just as importantly, you create a message for those who don’t share these values to move along. If that means some people seek services elsewhere, that’s okay. Leading with your values ensures that every connection, collaboration, and opportunity is built on mutual respect and shared purpose.
How Values Build Trust and Strengthen Your Brand
Being upfront about your values does more than attract the right audience—it builds trust. People want to work with brands and individuals who are intentional, principled, and clear about their mission. When you confidently express what you stand for, you establish credibility and authenticity, which are key to building lasting relationships.
In a world where people crave connection and alignment, leading with your values isn’t just the right thing to do—it’s a smart business move. It positions you as a trusted leader in your industry, strengthens your reputation, and ensures that every partnership you take on is rooted in shared purpose.
Final Thoughts: Own Your Space, Find Your People
If you want to build a brand, business, or career that truly aligns with who you are, make your values known. Be clear. Be unapologetic. And trust that the right people will find you. When you lead with your values, you don’t have to chase opportunities—they come to you. And more importantly, you’ll find yourself in the rooms where you are meant to be.
